If you’re not in the printing business, you might not think much about the different types of signage surrounding us and how critical they are. Signs keep us safe and on track. And more importantly, how would we ever play The Alphabet Game on road trips without signs?
At DRSi, we take your signage very seriously because we understand how crucial this part of your brand’s marketing is. From temporary signs to permanent pieces, our expert team will ensure you can put your best face forward. Contact us today to get a quote for your project.
What Are the Different Types of Signage?
Your business is as unique as you are, so choosing the signage that fits your needs, brand and budget is essential. What your company needs may not match the business next door. Here are the top seven different types of signage to consider.
1. Permanent Exterior Signs
Aluminum composite signage is ideal for durability and aesthetics. Also called ACM, this material is generally available in 3mm or 6mm thicknesses to meet your needs. This signage is appropriate for indoor and outdoor use, anywhere you want to be visible to your audience and clients. They can go on walls, poles, fences and posts with the proper installation hardware.
ACM signs are long-lasting and available in different finishes, such as matte or gloss. There is even an anti-graffiti option that is ideal for many locations. At DRSi, we have both standard ACM signs and the Dibond brand. Our team can help you decide the best fit for your needs.
Whether you need a small, branded welcome sign in your medical office or a large identification sign for your construction site, aluminum composite signage is generally the way to go.
2. Sidewalk Signs
Brick-and-mortar businesses typically rely heavily on foot traffic and roadside visibility. A-frame sidewalk signs are an ideal, eye-catching option to attract customers. With this branded, easy-to-read signage, your shop, restaurant or cafe can stand out from the crowd.
If you want customization and flexibility in your signage, consider an A-frame. The sign can have permanent branding, such as your logo, but also include dry-erase space to write what you want. These options are great for advertising daily specials, menus, or a big sale.
3. Yard Signs
Temporary yard signs are a simple and affordable way to make a significant impact. These are ideal for promoting new businesses, open houses, grand openings, anniversary sales and more. They are also perfect for events such as political campaigns, school fundraisers and graduation recognition.
You can place yard signs in just about any soft ground material:
- Grass
- Sand
- Mulch
- Dirt
We can add grommets to your yard signs for attaching to walls or fences if needed. Although this type of signage is considered temporary, it can last a remarkable amount of time. The materials hold up even in our rainy Pacific Northwest weather.
4. Safety Signs
No matter what type of business you run, you’re likely to need some safety signage. From pool rules to handwashing reminders, these notices help ensure you, your staff and your clients stay safe. Safety signage can be temporary or permanent and can be indoors or outside.
5. Window Decals
Many businesses that lease their spaces face restrictions on what they can put on their walls. These prohibitions can make it challenging to market yourself and communicate with your ideal customers.
Window decals are a fabulous solution to this problem. They are an affordable option and highly versatile, making them ideal for any business that wants to catch everyone’s eye.
You can choose from several options:
- Cling – These decals have no adhesive and are perfect for shorter-term use. But it might surprise you to know that these “short-term” decals can last as long as two years!
- Vinyl – This decal choice uses adhesive for installation and is best for long-term or permanent use.
- Perforated – Perforated decals allow for one-way visibility. For example, with a full-window perforated decal, customers inside your business can see out, but people outside can’t see in. These decals use adhesive and are excellent for short-term needs like special events.
- Vinyl Lettering – With custom-cut letters, you can easily display your business name and hours of operation. We use high-grade vinyl to ensure you have a long-lasting signage solution.
6. Vehicle Graphics
Your car, truck or van can work for you around the clock and all through town. Custom graphics and decals for your vehicle are an excellent way to build more awareness and visibility for your company with minimal effort from you. Choose from window clings, lettering and magnets to display your logo and contact information.
7. Banners
Banners of all sizes are a marketing staple for most companies, making them one of the most popular of the different types of signage. These versatile signs are available in many sizes, shapes and configurations to use wherever you need them. From grand opening feather flags to trade shows to sponsorship signs at the local baseball field, banners help you advertise your brand in a highly visible way.
Benefits of Professional Signage
Even in our modern digital world, physical signage is crucial to a company’s brand awareness and growth. Regardless of their online presence, most businesses find that signs are critical to their success. Shopify notes that 60% of businesses that added or updated their signs saw a 10% increase in sales.
Your graphics, decals, banners and different types of signage help draw attention to your store or service and guide potential customers in the door. With such an important job, your signage must be high-quality and eye-catching. That same study found 61% of potential customers couldn’t find a location because the signs were unclear or too small.
Professional printing services are vital to your marketing efforts and are always a worthwhile investment. Be sure to choose a printing company with experience and expertise to ensure your signs look professional and inviting.
DRSi Is Your Local Print Shop with a Big Reach
We have served businesses in the Seattle area and Pacific Northwest for more than 30 years. Our expert staff can help you with all your printing needs, no matter the size and scope of the job. We offer a full range of signage options, promotional materials and printing solutions to support your company’s growth and success.
As a locally-owned and woman-owned company, our mission is to provide excellent service and products to our fellow business owners and managers. Connect with a DRSi team member today to get started.
